Marketing Automation

The problem in plain words

You bought the marketing platform. Two years later you use it to send a newsletter. Leads arrive and sit in a list until somebody has time to look at them. The scoring model was configured by a consultant who has left, so nobody trusts it, and sales says the leads are cold. Meanwhile an agency invoices a monthly retainer for work you cannot point to.

What our marketing automation services do

We build the machinery and hand it over. Email flows that respond to what people actually do: sign up, download, go quiet, come back. Campaigns driven by CRM data instead of a static list, so the message matches the account. Lead scoring your sales team helped design, tuned against deals that really closed, with a clear rule for when a lead becomes a phone call.

This is project work. We scope it, build it, document it, and leave you with something your own team runs. No retainer for the privilege of keeping the lights on.

A typical flow

A visitor downloads a guide. They enter a flow that sends three useful emails over two weeks, and their score rises when they visit the pricing page. At the threshold, the CRM assigns the lead to the right owner with the activity history attached, and a task appears in that owner’s queue the same hour. If the lead goes quiet, they move to a slower nurture track automatically.

Outcomes

• Leads reach a human while they are still interested
• Sales works a scored, prioritized queue instead of a raw list
• Campaign logic lives in your systems, documented and editable by your team
• Fewer manual list uploads, and fewer people on the wrong list
• Marketing judged against pipeline, not against open rates

Tell us about your process